Ottawa Residential Market Opportunity
Background
A new residential landscaping company in Ottawa plans to start advertising in spring 2027. With a limited budget, the business needed to answer one important question: Which areas should it advertise in to reach the most promising potential customers?
Selected findings are shared with the business’s permission, with identifying details removed to protect its privacy.
The reports below illustrate how I translate data into practical business recommendations, supported by transparent statistical analysis.
Project Reports
Management Decision Brief
A business-oriented report presenting the recommended advertising territories, key findings, and a proposed advertising trial.
Statistical Methodology
A technical report documenting the Census data, composite index construction, geographic adjustments, validation procedures, and sensitivity analysis.